FALI’s Masterclass Certificate
“Luxury Experience Design in the Phygital”
The ultimate phygital (physical + digital) luxury experience design masterclass for luxury & design professionals.
This masterclass includes 8 hours training program to help you create luxury experiences that elevate your product, connect your physical and digital channels, and make people fall in love with your brand.
Join the exclusive masterclass in New York, Paris, or online and get inspiration from our high-profile experts for your current luxury design projects.
You will get advice and tips on how to design an outstanding and successful luxury experience in the phygital age.
From developing a successful all-inclusive luxury experience design strategy in the phygital (both in-store and e-commerce) to launching the luxury brand into the world. This masterclass covered it all. Paris, New York, or online, don’t wait; save your spot here!
PARIS
NEW YORK
ONLINE
In-Person Masterclass Luxury Experience Design in the Phygital
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Fees: USD $1,245
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Location: Paris
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Duration: 8 hours
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Dates in 2024: Fridays | March 1, April 26 (Fully Booked), June 28 (Fully Booked), October 18
In-Person Masterclass Luxury Experience Design in the Phygital
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Fees: USD $1,245
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Location: New York
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Duration: 8 hours
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Dates in 2024: Fridays | March 22, September 13 (Fully Booked), October 4
Online Masterclass Luxury Experience Design in the Phygital
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Fees: USD $625
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Location: Online
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Duration: 8 hours
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Dates in 2024: Fridays | Last Friday of each month & Saturdays
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This practical online and in-person masterclass has EVERYTHING you need to design luxury brand experiences that stand out. Taught by outstanding luxury experience design experts who work with top-leading luxury brands.
About FALI's Luxury Masterclasses 2023
Duration, location & Format
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Full day (9 am - 6 pm)
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Two formats: in-person and online
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Two luxurious locations: Paris & New York
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Experiential and interactive workshop
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Applied examples and case studies
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Practical strategies and tools to design luxury experiences in the phygital
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Audience Profiles: Who Can Attend?
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Designers and luxury professionals (e.g., retail, gastronomy, hotels, cosmetics)
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Marketing managers and luxury marketing professionals
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Communication managers
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HR managers
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Digital agencies
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Communication agencies and groups
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Consultants and trainers
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Self-employed and students
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All luxury design enthusiasts and lovers
Topics Covered
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Luxury: past, present, and future. Challenges and opportunities in the post-Covid era
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Luxury design: from product to experience design.
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How can you leverage the power of luxury experience design to elevate your brand?
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Strategies and tools to design the ultimate luxury experience
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Digital vs. phygital luxury experience design
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Examples of the "tops and flops" of experience design in luxury
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Exclusive presentation of a case study. From problem to implementation and results
Benefits for Participants
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Highly experiential and interactive Masterclass delivered by outstanding luxury experience experts
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You will benefit from new knowledge based on recent scientific studies and practical cases in luxury
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Exclusive presentation of a case study
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FALI's Certificate of Masterclass Completion
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Networking
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Luxurious venues in Paris and New York
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Online masterclass format available (adapted fees)
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The masterclass fees are tax deductible*
*The masterclass fees are tax deductible. The Masterclass is a professional development and training session. The price and expenses incurred to attend are tax deductible. For more information, don't hesitate to get in touch with your tax center.
Luxurious Venue
Paris & New York
YOU WILL LEARN
What you need to have in place to design a successful and outstanding phygital luxury experience connecting physical places and digital spaces
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How to upgrade your product into an ultimate luxury experience connecting your digital and physical channels
How do you design exclusive luxury experiences in the phygital from A to Z: processes, workspaces, and the phygital ecosystem
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Learn more about best practices in designing exclusive luxury experiences and the tools you can use to create a luxury brand experience that stands out
Join Top Luxury Experience Design Leaders and Grow Your Luxury Experience Mindset
© 2024 by FALI - French American Luxury Institute, 442 Fifth Avenue, Manhattan, NY 10018, USA. All Rights Reserved.